Orchestrating innovation: How transitions can really succeed


A method for managing complex social transitions in the right direction. That is orchestrating innovation. By ensuring that all parties involved are on the same page – from stakeholders and start-ups to governments and society – TNO, one of the Brightsite partners, really makes innovations a success. Read the article ‘Orchestrating innovation: How transitions can really succeed’, below (original article published by TNO). 

“Innovation nowadays no longer happens B2B and in one-on-one relationships,” explains Maxine Tillij of TNO. “Instead, innovations are increasingly taking place in complex networks. But if you want to arrange this successfully, it first requires the ability to analyze networks: what is important for each player in the network? Secondly, it requires the skill to connect various parties.”  With orchestrating innovation, TNO, as an independent conductor, organizes cooperation in social challenges. Think of digitization of the industry, sustainability, safety and health. And that happens with all stakeholders within an ecosystem. By coordinating all individual and common interests and goals. In this way, the parties accelerate to the intended result: innovation with a social purpose.

Orchestrating innovation for big challenges

An example of orchestrating innovation is the ‘Chain transition for the process industry’ project, which is being carried out on behalf of the Economic Network South Netherlands (ENZuid). This project was set up to make plastic and fertilizer production in the south of the Netherlands more sustainable. “Time is running out”, says initiator and driver Arnold Stokking of Brightsite. “Circular solutions for process greening have hardly been demonstrated anywhere on an industrial scale. But at the same time we do want to achieve the climate goals of 2030 and 2050.”  The challenge is extensive. “We must focus on renewable raw materials and production with clean energy, especially green electricity. At the same time, the transition of the process industry represents a great opportunity for the region to become more sustainable and to become a forerunner in new supplies and in the field of knowledge. This in turn leads to new economic activity and employment.”